Reviewed by Nick Oakley, Head of Digital
Nicada Digital has built and looked after more than 800 websites since 2014, almost all of them on WordPress. Hosting is the part clients never see and always feel.
Kinsta and SiteGround are both well-regarded WordPress hosts with London locations, but they are aimed at different customers. Kinsta charges premium prices for a developer-friendly platform. SiteGround packs in more for small businesses at a lower starting price.
Before you read on
We are affiliates for both SiteGround and Kinsta, and earn a commission whichever you choose, so we have tried to say plainly where each one wins. Prices from each company's own pricing page, 1 October 2026, in US dollars.
At a Glance
| Kinsta Launch | SiteGround GrowBig | |
|---|---|---|
| Price | $35/mo, or $30 paid yearly | $4.99/mo year one, then $29.99 |
| Sites | 1 | Unlimited |
| Visits | About 75,000 a month; overage $0.50 per 1,000 | Described as unlimited |
| Storage | 15GB | 50GB |
| Not provided | Included | |
| Backups | Daily, 14 days | Daily, 30 days, plus on-demand |
| Malware removal | Free | Paid |
| Support | 24/7 chat, 8 languages | 24/7 phone, chat and tickets |
| Infrastructure | Oracle Cloud, 30 locations | Google Cloud, 11 data centres |
| Trustpilot | 4.8 from 1,147 | 4.9 from 30,899 |
Price and Value: SiteGround Wins for Small Businesses
For a small business, the numbers are hard to argue with. In year one, SiteGround GrowBig costs $4.99 a month for unlimited sites with email. Kinsta's Launch costs $35 a month (or $30 paid yearly) for one site, with no email. Even after SiteGround's renewal to $29.99, GrowBig holds unlimited sites against Kinsta's one.
Where Kinsta Wins
- Free malware removal on every plan.
- A steady price, with no first-year discount to lose.
- Developer tools, including a built-in performance monitoring tool.
- More locations: 30, on Oracle Cloud.
Be aware of Kinsta's money-back guarantee details: it is for first-time customers, overage fees are taken off any refund, and on plans with a free first month the 30 days start after that month.
More for less: SiteGround GrowBig
Unlimited sites, email, staging and free AI tools for $4.99 a month in year one, with phone support any time.
See SiteGround Plans →Put the renewal date in your diary. The price goes up after the first term.
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Which Should You Choose?
Kinsta, if:
Kinsta is the better buy when:
- You are a developer, or have one, and want a premium developer platform.
- You run one important, busy site and have the budget.
- You already have email elsewhere.
SiteGround, if:
- You run a small business and want the most for your money.
- You want email included and more than one site.
- You want phone support and AI tools.
Read our SiteGround review. Want malware removal included and a steady price, without Kinsta's visit caps? See Kinsta alternatives.
Frequently Asked Questions
Is Kinsta better than SiteGround?
Kinsta is a premium host aimed at developers and businesses with bigger budgets, with free malware removal, a built-in performance monitoring tool and a steady price. SiteGround is far cheaper in year one, holds unlimited sites on GrowBig, includes email, and offers phone support and AI tools. Most small businesses will get more for their money from SiteGround.
How much does Kinsta cost compared with SiteGround?
Kinsta's entry Launch plan is $35 a month, or $30 paid yearly, for one site and about 75,000 visits. SiteGround GrowBig is $4.99 a month for the first year with unlimited sites, then $29.99.
Does Kinsta include email?
No. Kinsta does not provide email hosting. SiteGround includes email on every plan.
Does Kinsta charge if I get more visitors?
Yes. Kinsta's plans are sized by monthly visits, and overages are charged at $0.50 per 1,000 extra visits. SiteGround describes its plans as having unlimited traffic.
Which has better support?
Both are highly rated. Kinsta offers 24/7 chat in eight languages and scores 4.8 on Trustpilot. SiteGround offers 24/7 phone, chat and tickets and scores 4.9 from more than 30,000 reviews.