Reviewed by Nick Oakley, Head of Digital
Divi user since 2014. Nicada Digital has built and supported more than 800 websites across small business, ecommerce and agency projects.
Looking for an alternative to Divi is sensible — no single tool is right for everyone. As an agency that has built with most major builders over 20 years (and 800+ sites on Divi), we will give you the honest version: what each alternative genuinely does best, who it suits, and where we would still pick Divi. No tool is perfect, including Divi.
Quick take: Elementor is the closest WordPress like-for-like; Bricks wins on raw performance for developers; Gutenberg is the free, lightweight route; Webflow and Squarespace are for leaving WordPress entirely. For design freedom plus long-term value, Divi is still our default recommendation — here is the honest why.
The Best Divi Alternatives at a Glance
| Alternative | Best for | Pricing model | WordPress? |
|---|---|---|---|
| Elementor | Closest like-for-like; big add-on ecosystem | Free + subscription | Yes |
| Bricks | Developers wanting the lightest code | Subscription / lifetime | Yes |
| Gutenberg (native) | Free, lightweight, simple sites | Free | Yes |
| OceanWP / Astra | Fast starter themes + a builder | Free + premium | Yes |
| Webflow | Designers wanting pixel control, leaving WP | Subscription | No |
| Squarespace / Wix | Hosted, hands-off simplicity | Subscription | No |
| B12 | AI-generated site with intake, booking & invoicing built in | Free, then subscription | No |
1. Elementor — the closest like-for-like
Elementor is the other giant of WordPress page builders. It is excellent, with a slightly larger third-party add-on ecosystem than Divi. The main differences: Divi includes more design control out of the box and offers a true lifetime licence, whereas Elementor Pro is subscription-only. For most people it comes down to value and feel — we break it down fully in Divi vs Elementor.
2. Bricks — best for developers and performance
Bricks Builder has earned a strong following among developers because it outputs very clean, lightweight HTML and is built around a performance-first workflow. If squeezing every millisecond out of your site matters more than a big visual layout library, Bricks is the standout alternative. For non-developers, Divi's visual approach and 800+ layouts are usually faster to work with — see Divi vs Bricks.
3. Gutenberg — the free, native option
The WordPress block editor is free, built in, and increasingly capable for simpler sites. If your needs are modest and budget is everything, it is a legitimate choice. The trade-off is that you will lean on more separate plugins and lose the all-in-one design control that makes Divi fast for complex layouts.
4. OceanWP & Astra — lightweight starter themes
These popular free themes pair with a builder to get you going quickly and keep things light. They are a good base, but you are still adding a builder on top — at which point Divi's integrated approach is often simpler. See Divi vs OceanWP.
5. Webflow — leaving WordPress for pure design control
Webflow is superb for designers who want pixel-perfect control and slick animations, with hosting built in. The catch is that it is a proprietary, subscription platform — you do not own it the way you own a WordPress site, and there is no WordPress plugin ecosystem. We compare them in detail in Divi vs Webflow.
6. Squarespace & Wix — hosted simplicity
If you want a fully hosted, hands-off platform and never want to touch an update, Squarespace and Wix are the obvious alternatives. They trade flexibility and ownership for simplicity. See Divi vs Squarespace and Divi vs Wix.
7. B12 — the AI-first alternative
The newest kind of alternative, and a genuinely different proposition. B12 generates a complete site from a description in about two minutes, then bundles client intake, scheduling, invoicing, contracts and email marketing into the same subscription. For a solo professional whose real problem is taking bookings rather than building pages, that solves more than a page builder does.
The trade-offs are the usual hosted ones and then some: you cannot export the site, the SEO ceiling is real, and B12's terms state there are no refunds — so use the free plan to evaluate it. We cover it properly in the B12 review and put the two side by side in B12 vs Divi.
So Why Do We Still Recommend Divi?
Having used the alternatives, three things keep Divi as our default for most clients:
- Value. A $249 lifetime licence for unlimited sites is hard to beat when the alternatives mostly charge monthly forever.
- Design control without code. The visual builder plus 800+ layouts and Divi AI get professional results fast.
- Ownership. It is WordPress — you own your site, host it anywhere, and tap the largest plugin ecosystem on the web.
If you want the honest deep-dive on whether it earns its place, read Is Divi worth it?
Compared the alternatives and Divi still fits? Try it risk-free.
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Compare the annual and lifetime Divi plans, then check the current Divi discount before you buy. If you would rather not build anything at all, see the best AI website builders.
Where should you host a Divi site?
Divi leans harder on the server than a simple theme, so cheap hosting shows its limits quickly. These are the two hosts we would put a Divi site on.
WPX
Top Tier in every WordPress band it entered in the 2026 Review Signal tests. Malware removal, email and site moves included. $24.99/mo paid yearly for 5 sites.
See WPX Plans →SiteGround
24/7 phone support, staging to test Divi changes safely, and free AI tools. GrowBig is £3.99/mo in year one, then £23.99.
See SiteGround Plans →Full comparison: the best hosting for Divi. Affiliate links; we earn a commission at no extra cost to you.
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